Resources - Books

Read to become a Leader

Books are important for the mind, heart, and soul. But don’t take it from us: These quotes about reading speak for themselves.

– Stefanie Hargreaves


Best Books Always Change The Way You Look Into The Life.

Here’s our list of the top books you must read if you’re an aspiring or practicing creative professional.

NOTE: Some of them has affiliate Links.

Positioning: The Battle for Your Mind

Alries & Jack Trout

Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. 

The Road to Recognition

Seth Price & Barry Feldman

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut. 

The Choice Factory

Richard Shotton

If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.

Building a Story Brand

Donald Miller

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. 

Contagious Why things catch on

Jonah Berger

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious…

Confessions of an Advertising Man

David Ogilvy

 Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics…

All Marketers are Liars (Tell Stories)

Seth Godin

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits.


Marty Neumeier

ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how

Hello My Name is Awesome

Alexandra Watkins

In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone even noncreative types can create memorable..

Bigger than this

Fabian Geyrhalter

 “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

What Great Brands Do

Denise Lee Yohn

Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins…

The 22 Immutable Laws of Branding

Al Ries & Laura Ries

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world

Influence the Psychology of Persuasion

Robert Cialdini

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts

Guerrilla Marketing

Jay Conrad Levinson

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

YouTube Secrets

Sean Cannell and Benji Travis

In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook.


Pat Flynn

Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products.

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin

This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.

Logo Modernism

Jens Muller & R Roger Remington

Modernist aesthetics in architecture, art, and product design are familiar to many. 

Creative Strategy and the Business of Design

Simon Sinek

Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

This book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Graphic Design Visionaries

Caroline Roberts

Josef Muller-Brockmann Pioneer Of Swiss Graphic Design

Lars Muller & Paul Rand

Josef Muller-Brockman’s impassioned and sudden appearance on the stage of constructive graphic design in the early 50s, at the age of almost 40, gives pause. 

Paul Rand (Design)

Steven Heller

Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades.

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Art of the Book: Structure, Material and Technique


The book is dead; long live the book! Despite critics claims that technology has dealt a death-blow to this centuries old art form, Art of the Book proves that the bound book is indeed alive and well. 

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How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once In A While) Change The World

Michael Bierut

 It reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world.

Nice To Meet You Too: Visual Greetings From Business Cards To Identity Packages


Nice To Meet You Too is a vibrant mix of exciting new concepts and ideas by Sagmeister Inc, Antrepo Design Industry, CoDesign Ltd, There, StudioAad, Airside, Klein, 21_19 and more.

The Best Of Brochure Design .07 (V. 7)

Wilson Harvey

The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, and many more.

Fonts & Logos: Font Analysis, Logotype Design, Typography, Type Comparison

Doyald Young

Font & Logos provides both an overview of typography and a technical guide for decisions about legibility, font design, the compatibility of type styles, and the function of type within logos. 

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The Graphic Design Idea Book: Inspiration from 50 Masters

Steven Heller & Gail Anderson

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas.

Logo Design Love

David Airey

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers.

Identity Designed: The Definitive Guide to Visual Branding

David Airey

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas.

Designing Brand Identity

Alina Wheeler

Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource.

Typographic Design 6th Edition

Rob Carter

Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. 

The Typography Idea Book: Inspiration From 50 Masters

Steven Heller

The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects.

Thinking with Type, 2nd revised and expanded edition

Ellen Lupton

Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. 


The Anatomy of Type: A Graphic Guide to 100 Typefaces

Stephen Goles & Erik Spiekermann

The Anatomy of Type explores one hundred traditional and modern typefaces in loving detail, with a full spread devoted to each entry.


Stop Stealing Sheep & Find Out How Type Works

Erik Spiekermann

The handbook’s multilayered design not only makes for a fun, fast read; it also invites exploration, ensuring you learn something new each and every time you open it up.  

Delivering Happiness

Tony Hsieh

Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.


Héctor García

Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives.

The Secret

Rhonda Byrne

In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world.

Think and Grow Rich

Napoleon Hill

Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?” 

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. 

The Success Principles(TM) - 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be

Jack Canfield

In The Success Principles, the cocreator of the phenomenal bestselling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your confidence.

The Magic of Thinking Big

David J. Schwartz

The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community.

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel

In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Why Some Ideas Survive and Others Die

Chip Heath & Dan Heath

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. 

Be More Pirate

Sam Conniff Allende

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala, and Banksy.

Playing to Win

A.G. Lafley, Roger L. Martin

This book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

Will It Fly

Pat Flynn

Will It Fly? will help you make sure you are clear for takeoff.

Let GO

Pat Flynn

Let Go gives you a view into your potential future—to feel inspired about what’s possible, and also understand some of the struggles and challenges that might arise as you build your own business and create the life you want to live. 

7 Strategies for Wealth and Happiness

Jim Rohn

You don’t have to choose between wealth and happiness—they spring from the same fountain of abundance. With this book, you’ll discover the seven essential strategies you need for success

The Win Without Pitching Manifesto

Blair Enns

The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition

The Compound Effect

Darren Hardy

The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond.

Show Your Work

Austin Kleon

Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.”

101 Things I Learned in Business School

Michael W Preis & Matthew Frederick

101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner.

Value Proposition Design: How To Create Products And Services Customers Want


Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. 

The Decision Book - 50 Models for Strategic Thinking

Mikael Krogerus & Roman Tschappeler

Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone’s business idea, or get to know yourself better

Power of Self Confidence

Brian Tracy

In this priceless book, he unlocks the key to your door of success and fulfillment―belief in your own potential. Internalize his wisdom and you will surely realize your goals.”

Start With Why

Simon Sinek

START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.